SMMEs
What are UGRs?
UGRs stands for “Unwritten Ground Rules”, and they are the perceptions people have about ‘the way things get done around here’. UGRs drive people’s behaviour. We are not talking about your company’s official value statements, like communication, respect or customer service; UGRs are the unspoken culture of an organisation, such as:
“It’s not worth making suggestions because no-one listens”
“The company talks about the importance of service but we know they don’t really mean it so we don’t really have to worry about it.”
“When things go wrong, everyone points fingers – so no-one owns the problem, and nothing gets done”
“The only time the boss speaks to anyone is when something has gone wrong”
UGRs are the real driving force behind employee behaviour and are the key to workplace culture transformation which directly impacts productivity, performance and ultimately profit.
UGRs in business
Build a high performing and accountable workforce by creating the workplace culture you want with the breakthrough UGRs concept.
Rules and policies alone cannot ensure an accountable, high performing workforce: the right culture must be in place for any initiatives to really lock in. Workplace culture drives the extent to which people follow company rules and procedures and for this to happen, employees must have a real, practical, and accessible understanding of culture. UGRs can do this.

UGRs 5 step model
Envision
for your organisation’s future success (or alternatively, reaffirm your organisation’s Value Statements).
Assess
Teach
Involve

